LEADERS OF A NEW CREATIVE DEMOCRACY
FIGHTING HABITUATION
Technology has changed how people create - a new artistic renaissance. With the internet, artists can be self-taught and distribute their own work, a rebellion against bureaucracy and gatekeepers. The AVONNI platform aims to speak on behalf of the young artists of this movement, highlighting creative minds and their processes. We believe these artists have been overlooked by today’s industry-dominated content cycles.
We take inspiration in the power of art to bring together different streams of thought and transform them into new works. AVONNI advocates for the modernization and cultural rejuvenation of the creative industry, a rejection of the past, and a celebration of speed, machinery, disruption, and youth.
Collectively, we must all fight the traditions that rob us of new perspectives and opportunities to create better work and better connections.
ARTISTIC FREEDOM
Our platform intends to free artists from detracting analysis and to promote the practice of art as self-knowledge and enhancement. Artists create in their own realm, built of their own life experiences and with the tools available to them.
New ideas are difficult to identify and assimilate, but we must attempt to evaluate them in a more open way. Artists should not feel discouraged when faced with criticism or self-criticism as a result of prejudice and perfectionism. Artistic practice is a field of unlimited experiments. An open approach allows the artist to follow new paths or go back to their origins at their leisure. Attempting to impose judgment on the artist is the antithesis of art and to the artist, will create a slave of its own production.
Ideas are not final. Art is not final. All work can be improved but it’s more important to create than to perfect. That is reflected in AVONNI’s form - constant iterations and improvement. AVONNI aims to be a thought-leader for companies and individuals alike. We work to drive the growth of the creative industry as a whole, not just internally.